Promote dating on facebook
These sites promote “the science of love”, using algorithms to match users on provided data.
For example, upon registering e Harmony requires all users to complete a personality test, and then uses these results to suggest potential matches to users.
The announcement was made during Facebook CEO Mark Zuckerberg’s keynote address on day one.
Perfect Match collects personality data with the Duet Total Compatibility System test, developed by relationship expert Dr Pepper Schwartz.
Perfect Match then uses this data to match users based on similar and complementary characteristics. In 2010, researchers assessed 417 married couples from a variety of locations, who initially met via e Harmony and had later married.
Some privacy experts believe it might not be possible to guarantee data protection at all. Due to the large amount of Facebook digital footprints we leave, Facebook Dating might generate more privacy concerns than other online dating services.
Still, as the science indicates Facebook data is more accurate representation of the self, Facebook Dating might be an attractive alternative.